The brief type: whenever Marie Antoinette said, “Let them eat meal,” it would likely have now been because she was hogging the Michel et Augustin snacks for by herself. Childhood mates Michel and Augustin found in secondary school, and, if they found their unique person 9-to-5 tasks to-be unfulfilling, they began a cookie company with a foundation in French pastry. Fast onward 13 decades, plus the two pals have actually workplaces in France and New York and therefore are seducing globally with their snacks, pastries, yogurts, mousses, and other sweets created using quick, pronounceable elements. The duo in addition instructs aspiring bakers that learning the ability of French pastry is attainable through their unique cookbooks and interactive available household courses. Michel and Augustin’s fantasy is not difficult: to make the globe laugh and bond over a shared passion for desserts.
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The story of Michel et Augustin began merely sufficient. Two men began palling around in middle school and turned into good buddies. But, just like numerous adolescent friendships, the two parted means after graduation to adhere to unique routes.
Michel found himself working in fund in nyc, and Augustin was doing work in advertising for Air France. But both eventually became disillusioned making use of 9-to-5 grind of this business world. They reconnected plus the duo devised a wild intend to discover all 1,263 bakeries in France and establish a guide to ideal confectioneries the nation needed to offer. They wrote a book regarding it â their own first collaboration!
After completing their journey, in 2004, Michel and Augustin aproned-up and place from a adventure: baking in Augustin’s home. Their unique mission were to generate a type of cookies along with other desserts fashioned with 100 % natural ingredients and really love. And, after tirelessly evaluating and sampling a lot more than 300 quality recipes, their particular very first concoction was born: the small spherical butter cookie. Michel et Augustin was created!
The pair found fast success, and additionally they still innovate much more tasty designs, eg a decadent yogurt in a bottle, which had been uncovered just once Michel and Augustin recognized their valued cow could produce above butter. They market their products using the signature “kookiness” and also the happiness they infuse in their delicious goodies.
Dispersing a fascination with French Pastry round the World
Michel et Augustin means more than simply creating a delicious cookie. The company is actually curved on attracting from France’s rich cooking history to produce masterful sweets.
“it is not more or less snacks â it’s about a love of French pastry,” said Lily Dionne-Jermanovich, Michel et Agustin’s Communications and information Director. “every little thing we make is related to French pastry techniques. We now have a truly powerful union with pastry generating as a company.”
But Lily told all of us an affinity for and mastery of French pastry isn’t just kepted the product builders (they refer to them as the “recipe team”) at Michel et Augustin. A portion of the business’s kooky society is actually revealing the passion and expertise of pastry creating therefore every member of the group, in France and Brooklyn, can prepare to get a French pastry chef and do the national exam (referred to as a “C.A.P.”). In this manner, everybody is able to take part in innovating new quality recipes and talk knowledgeably with enthusiasts, customers, and people.
“weekly in France as soon as 30 days in nyc, our Banana Farm (“office”) turns into a pastry course where we are going right through a timeless program of French pastry and instruction your official certification,” she stated. “It doesn’t matter if you are a website developer or even in product sales â the chance is urged for many.”
Though Michel et Augustin provides a more expansive product line in France, the business sticks for the same basics and axioms of creation for many services and products.
“the one thing all our items have commonly is actually an actual awareness of style and to the components,” Lily mentioned. “We focus on the quality and efficiency of ingredients, and try to keep your ingredient record as pronounceable that you can.”
This results not just in a yummy decadence, but additionally a delicacy you can easily be ok with ingesting with your special someone.
A Collection of Treats ideal for Sharing together with your Sweetheart
Thereis only anything about discussing sweets that starts your day right or ends an ideal go out. And Michel et Augustin’s creations happened to be intended for only these occasions.
“its a moment in time of indulgence at the conclusion of a romantic date,” Lily said. “its delicious making with thoroughly clean components, and therefore helps make the time much better. It feels good to enjoy.”
With the amount of worthwhile goodies available, there’s no want to pick just one single black lesbians. While there are many a lot more choices in France â from chocolate mousse to decadent yogurts and, however, unique cookies â there are many solutions in america nicely.
Lily was actually fast to advise the perfect snacks to provide to or enjoy thereupon significant other.
“All of our popular cookie is actually the 4-Cookie Squares,” she stated. “These are typically like little square tarts, may be found in three styles, and that can be so conveniently shared. We have Cookie Buttons, which are hazelnut chocolate chip cookies with hazelnut ganache around. They arrive in bags of two â one for me, one for you!”
For lovers just who love their unique day routine together, Lily told all of us Puff Palmiers tend to be a pleasant a.m. alternative.
“they’re puff pastry and taste like Elephant Ears,” she said. “They’re super light and flaky and an excellent option for discussing over morning meal with coffee or at tea time.”
Whether you and your honey are chocoholics or value the sensitive butteriness of caramel (or all things in between), Michel et Augustin features a worthy treat for sharing (or sneaking down with for your own personal clandestine cookie event).
Get Involved From the Banana Farm
Michel et Augustin’s viewpoint is that the delight of sweets is within the sharing. As a result it should not be any surprise area engagement is actually a big a portion of the company’s company mission. Most people are invited to quit in and chat (and flavor cookies) at their own Banana Farms (practices) in Paris, Lyon, or Brooklyn.
This attitude started on beginning of company and it is part of its key. And Lily mentioned this viewpoint is actually exemplified inside organizations open houses.
“straight away, Michel and Augustin opened the doorways regarding apartment to next-door neighbors, pals, consumers, and passersby, for folks provide them feedback, to taste cookies, to flavor brand new recipes they certainly were screening, and go out using them and mention the things they happened to be doing,” she stated. “It’s something that’s really important to us these days.”
Open home during the Banana Farm happens regarding very first Thursday of any month in France and ny. Lily told united states these occasions provide a means when it comes to business to provide back once again to the city by teaching them concerning record and strategies of French pastry.
“We invite everyone else, household, pals, consumers, and consumers ahead share meals,” she said. “We do flavor assessments, focus groups, and perform games. It really is a genuine neighborhood event.”
It is not only fun and tummy-pleasing to go to, however, if you lack a cookie partner, think of the rest of the treat aficionados you might satisfy at Banana Farm. Most likely, when someone loves Michel et Augustin treats, you know they’ve great style, and you will have something you should bond more than.
Michel et Augustin: invested in Random Acts of Kookiness
In correct Michel and Augustin form, the duo began a Random Acts of Kookiness initiative to inspire and please the general public. From a tribute to Michael Jackson into cookie square occasion as well as their torrid Greek account, Michel and Augustin infuse hilarity and happiness into all they are doing. You can see precisely why their snacks are so addictive â they’re created using natural ingredients and good vibes.
Up after that your organization is a new cookbook whose goal is to assist United States readers yet others tackle the intimidation related to French pastry.
“We’re generating a French pastry cookbook for any US, and it is about having fun with these problematic quality recipes,” Lily mentioned. “We’re breaking it down and saying it can be done. If we can, everyone can, and then we’re sharing our very own development.”
Michel et Augustin can also be seeking to start their well-known candy mousse in america.
“the dream for our chocolate mousse is seduce America’s preferences.”
And, after tasting their cookies and various other snacks, the united states is actually definitely set for a long romance with that mousse.